Demise of Citi Custom Cash

Citi has just pulled the plug on one of the most powerful 5% cash-back engines in the award travel ecosystem: the Citi Custom Cash card. Both new applications and product changes to the Custom Cash ended on May 28, 2026. Current owners are not impacted as of today but this is a big change for those seeking a no brainer 5% cashback card.

Understanding the Custom Cash Value Proposition The Citi Custom Cash card offers 5% cash back (up to $500 spent per billing cycle, then 1%) on purchases in your top eligible spending category each month, automatically. This includes categories such as restaurants, gas stations, grocery stores, drugstores, home improvement stores, and more. This automated optimization, combined with its no-annual-fee structure, makes it a cornerstone for diversified rewards portfolios, particularly when paired with other ThankYou Point-earning cards.

The window to acquire this foundational rewards card has now closed.